Course Description: Email Marketing Fundamentals

Are you ready to turn your inbox into a powerful revenue-generating tool? Email marketing isn’t just about sending messages—it’s about building meaningful relationships, driving growth, and creating campaigns that resonate. This course is your comprehensive guide to mastering email marketing, whether you’re a business owner, marketer, or curious learner.

Led by Aminat Fagbenle, the Email Marketing Fundamentals course takes you step-by-step through the essential strategies, tools, and techniques to create impactful campaigns. With a practical, beginner-friendly approach, you’ll learn how to engage your audience, boost conversions, and achieve measurable results.

What You’ll Learn:

• The fundamentals of email marketing and why it remains one of the most effective tools for businesses.
• How to craft personalized, high-converting email campaigns.
• Techniques to segment your audience for better engagement.
• The buyer’s journey and how to guide subscribers through awareness, consideration, and decision stages.
• Essential email marketing metrics and how to track success.
• Designing beautiful and effective email templates
• Proven strategies to grow and nurture your email list.

Why This Course Stands Out:

• Engaging Activities: Each module features hands-on exercises to help you apply what you learn, from writing subject lines to creating automation workflows.
• Real-World Examples: Learn using practical scenarios like segmenting audiences or designing campaigns for online stores.
• Expert Guidance: Gain insider tips and tricks from an experienced program manager and content creator.

By the end of this course, you’ll have all the skills needed to design and implement email marketing strategies that work confidently. Whether you aim to increase subscribers, boost website traffic, or drive sales, this course equips you to achieve your goals.

Join us and unlock the potential of email marketing—your audience is waiting!